2-min read | Thought
Welcome to Connexio!
10th May 2023
The digital world is changing.
Our online experiences are changing. The technology assisting us is changing. How we communicate is changing. How we market ourselves is changing. And, how we use data is changing.
That’s a lot of change!
As the world becomes increasingly data-led technology is now informing other technology to make decisions for us. To remain competitive businesses must make use of their data effectively and efficiently.
Too much data, right?
90% of all the data in the world was created in the past 2 years, and this volume of data will double in size every 2 years.
That’s a lot of data.
More data equals better, right? Well, actually, no. Without structure and context data becomes a negative resource to our people, sucking up valuable time.
The truth is that just because there is more data than ever before does not translate to better decision-making. Marketers are more caught up in data than ever, analysts are spread thinner across their businesses and clients, agencies are grappling with fundamental changes in data collection and application and business leaders are overwhelmed with competing data-led strategies.
Why Connexio?
How do we extract value from all this data and keep you in the driving seat?
Connexio’s here to support our clients in collecting but more importantly, generating value from all that data in our everyday working lives. Think of us as your expert data management team, just working remotely.
We design, build and manage your marketing data pipelines so you have more time to identify and action valuable insights. In doing so we unlock the true value in your data and help you deliver more positive outcomes.
Having a robust and scalable data transformation strategy means you can be confident the right signals are being delivered to your people but also your technologies assisting your people. Deliver more from your media budgets, improve your content reach and engagement, and increase brand awareness all whilst saving significant time across your organisation.
That’s why Connexio. We’re here to make you win in a changing digital landscape.
Ready to become data-driven?